Niels Leibbrandt is a marketing consultant with passion for technical markets. This passion perfectly matches his technical bachelor and MBA. Niels has taken on challenges in diverse international B2B/B2C environments ranging from technology promotion, product marketing management and business development.

What started for Niels as a hobby and small own company in designing and selling custom made speakers at the age of 19, turned out to become the start of a professional career within Philips Electronics. After 8 years working as product marketeer and business manager, Niels was invited by Sony to take on a unique position in London in order to lead the Blu-ray Disc marketing drive in Europe as Chairman of the European Promotion Committee of the Blu-ray Association. For this work Niels was awarded by Tomorrows Technology Today (T3.com) with the #32 position of the 2009 Tech-100 list of most influential people in technology for achieving Blu-ray Disc market growth despite the recession.

From Product management to Business Development; From Communications and PR to heading Marketing teams. By combining a strategic view with a hands-on operational approach, Niels  fulfils the role of spider in the web of the commercial processes and projects within multinationals and small businesses. Niels’ recent customers include Xycarb Ceramics, RS Components, Reflex Software, FleXtion.

For 5 years, Patricia has been working as Marketing Communications Manager for Philips Electronics. Patricia managed various marketing,- and internal communications projects in changing environments (from paperwork to digitalization in hospitals, from DVD to Blu-ray in consumer electronics, from light bulbs to LED). The position of Marketing Communications Manager MEA at Philips Lighting, offered Patricia the possibility to lead an international team of 3 professionals. Patricia’s focus on building networks, increasing efficiency in cooperation and truly understanding customers, made the difference for the dealer business model in Middle East and Africa.

Patricia’s capability of translating (technical) market and customer needs into marketing communications projects, led her to the position of Marketing Manager Emerging Markets at Desso. From the UK office, Patricia built an international architect network in order to be close to key decision makers. In 2009, Patricia managed the business development project for Asia, selected distributors, guided sales managers and implemented key communications tools (internet, exhibitions, seminars, sales training). Since 2009, Patricia has been leading the marketing and communications agency B.com supporting a broad range of customers in the industry & technology segment. Being a result-driven, enthusiastic entrepreneur, who quickly builds relationships and understands business challenges, resulted in successful projects and delighted customers like University of Technology Eindhoven, Xycarb Ceramics and Philips Electronics.

---

---